CREATIVE SPECIFICATION:NEWSPAPER::IMAGE |
ADDITIONAL INSTRUCTIONS | SOP |
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Width
16
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RESTRICTIONS
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PROOF OF EXECUTION
The soft copies will be sent within a day after the campaign officially begins.If necessary, images for you to hold will be dispatched within two working days.There won’t be hard copy images given to regional newspapers.
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Height
25
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CAMPAIGN GUIDELINES
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HARD COPY PROOF
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Unit
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OTHER RELATED DETAILS
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FIRST PROOF OF EXECUTION (IN DAYS)
1
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Format
PDF
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ART WORK SUBMISSION DEADLINE
All the creative content should be given to the operations team at least 48 hours ahead of the start date. Please send your work by 5 pm so it can be reviewed by the publication for acceptance. All changes to the campaign have to be shared 72 hours before the launch is scheduled. Remember, nothing will be processed on Saturdays and Sundays in terms of creative work.
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PROOF FREQUENCY
The execution takes place daily.
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Artwork Guidelines
Before you release your PDF, do the following:The PDF file should be in the PDF/X1a format.Each image or graphic used should have a high resolution.All imagery or graphics used in your file should be set to CMYK.Text written backwards should not be smaller than 12 points.Set your knockouts and overlays in the correct way.
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END OF CAMPAIGN PROOF
This is not applicable as we are sharing the newspaper copy on the same day of execution.
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